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1948: The New Nike Store in London

Submitted by on Saturday, 7 March 2009No Comment

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1948 is the new swank Nike store and gallery in trendy East London.

Designed by brothers Oscar and Ben Wilson, the retail space features a rubber Nike Grind floor, made from approximately 15,000 recycled sneakers, modular furniture on wheels for quick store make-overs, and a dimmer-controlled neon football pitch installation hanging from the ceiling.

www.nikesportswear.com/1948

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