Paul Smith Studies Shakespeare
For spring summer 2009, Paul Smith Jeans has interpreted classic Shakesperean characters onto t-shirts.
Yorick (Hamlet) Oberon (A Midsummer Night’s Dream) and Mercutio (Romeo and Juliet) all get re-interpreted by Paul Smith Jeans. These illustrated organic cotton t-shirts depict Yorick, Oberon and Mercutio as a free spirited rockstar entertainer, a madman and a modern day ‘boy next door’ respectively, giving a contemporary slant on these age-old characters. They come packaged in a re-usable fabric bag decorated with Paul Smith’s ‘Never Assume’ coat of arms along with a screen print of these twisted Shakespearean characters.