Japanese hip hop collection “Phenomenon”
Submitted by admin on Saturday, 31 January 2009No Comment
Phenomenon is already a big name on the Japanese streetwear scene. Here’s a look at their Spring/Summer 09 collection, created by Japanese rapper Big-O and Iggy.
The project started out six years ago. Phenomenon’s collaborations with other Japanese brands tend to become exclusive pieces as they always experiment with making streetwear fashion luxurious.The aim was to give a new touch to hip hop fashion, and the brand have also recreated their original concept, bringing it a step closer to conceptual fashion and readapting some interesting tailoring ideas to create a more extreme brand vision.
